An attack on the brain (a tumour) is an attack on your personality, identity, your soul. It changes the core of who you are and it is devastating to the person, their family and friends.
We used this idea to soften but at the same time focus on the emotional blow that a brain tumour makes. We do what we do because we believe the brain is where the heart lives.
We co-founded the charity that has 7 years later raised $millions$ for young brain cancer patients and is working to change the odds for the future.